Copy for your website and your business
AI will write your service description, your email and your quote in minutes. Here is how to get text out of it that sells and does not sound like a robot.
Everything it will write for you
Service descriptions, website copy, quotes, customer emails, replies to reviews, a newsletter, even small things like button labels. Work you used to put off is suddenly a matter of minutes.
How to write copy that sells
- Give it context and your brand voice - who you are writing to, what problem you are solving, in what tone (see the prompting course).
- State the goal - "get the reader to send an enquiry", not "make it sound nice".
- Write about the benefit, not the feature - tell the AI: "focus on what the customer gets out of it".
Three steps
- Have AI write a rough version from your brief.
- Refine the tone, the length and the structure by following up.
- Rewrite it in your own voice and cut it down - less is more.
What to watch out for
Watch for generic phrases and superlatives ("revolutionary", "the very best"), check prices and facts, and keep the last word for yourself. AI is a great writer, but you are the one who knows what is true.
The best business copy sounds like neither AI nor a copywriter. It sounds like you - AI just helped get it out of your head.
Want a website with the copy already written?
I will build you a custom site, copy that sells included - within 24 hours, from 9,900 CZK (~€400). Get in touch.