Jonáš SvětlíkThe anatomy of a good prompt
Same AI, a completely different result. The difference is in how you brief it. Here is the prompt structure that will stop the vague filler.
Why you get generic answers
If all you write is "write me an Instagram post", the AI knows nothing about you - so it produces generic filler that would fit anyone. The fault is not the AI's. It is the brief's.
The four parts of a good prompt
- Role - who the AI should be. "You are an experienced copywriter for small businesses."
- Context - what it needs to know. "I run a cafe in Pilsen, I am aiming at students, friendly tone."
- Task - exactly what you want. "Write 5 posts about our new breakfast."
- Format - what it should look like. "Each one 2 sentences max, one emoji, ending with a question."
Put it together
Before: "write an instagram post" → a generic sentence you will throw away.
After: "You are a copywriter for small businesses. I run a cafe in Pilsen, I am aiming at students, tone friendly and playful. Write 5 Instagram posts about our new breakfast. Each 2 sentences max, one emoji, ending with a question." → five things you can use straight away.
A quick cheat sheet
You do not always need all four parts. But the more you give, the better. And when an answer is off, what is almost always missing is context or format.
AI is not a mind reader. It gets what you typed, not what you meant.
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